Parabola Magazine

Advertising Rate Card
Effective January 1, 2010

• About the Magazine
• Reader Profile
• Space Advertising Rates
• Mechanical Requirements
• Printing Materials
• Circulation and Subscription Information
• Closing Dates
• Online Advertising Rates
• Terms and Commission
• Contact Information

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About the Magazine

PARABOLA is the only magazine that brings together the foremost writers and thinkers of our time to explore timeless themes of human existence through the wisdom of the sacred traditions, myth, symbol, art, folklore, and ritual. PARABOLA is also the winner of the 1996 and 1997 FOLIO Award for Editorial Excellence.

Each quarterly issue is organized around a central theme. "Justice," "Man & Machine," "God," "Silence," "The New World," "Holy Earth," "Sex," "Faith," "Home," and "Thinking" have been some of our recent themes, featuring:

• Articles by contributors such as Christopher Bamford, John Roger Barrie, Charlotte Joko Beck, Joseph Bruchac, Tracy Cochran, David A. Cooper, Gray Henry, Hazrat Inayat Khan, Joyce Kornblatt, Winifred Lambrecht, Vernable Narada Mahathera, Seyyed Hossein Nasr, Jacob Needleman, James Opie, P.D. Ouspensky, David Rothenberg, Martin Rowe, Sarah Jane Sloane, Huston Smith, Richard Smoley, Rabbi Adin Steinsaltz, Phyllis Tickle, Doug Thrope, Simone Weil, Christian Wertenbaker, and Diane Wolkstein.
• Retellings of traditional myths, stories, and parables.
• Poetry by Sandra Alcosser, A.R. Ammons, Moya Cannon, C.P. Cavafy, Jack Gilbert, Hafiz, Kerry Hardie, Al-Hujwiri, Lal Ded, Martha Heyneman, Denise Levertov, Linda McCarriston, Osip Mandelstam, Pablo Neruda, Mary Oliver, Muriel Rukeyser, Rumi, Fritjof Schuon, Gioia Timpanelli, Anne Twitty, Wang Wei, Rainer Maria Wilke, and James Wright.
• Reviews of books and events, as well as commentary on recent works in theater, dance, music, film, and television.
• Interviews with respected thinkers such as Karen Armstrong, Iraj Anvar, Stephen Batchelor, Dr. K.S. Balasubramaniam, Robert Kennedy S.J., John Daido Loori Roshi, Wangari Maathai, Ravi Ravindra, Robert A.F. Thurman, Thich Nhat Hanh, and Marion Woodman.
• Artwork gathered from cultures worldwide to complement and illuminate the ideas explored in the magazine.

Each issue is a beautifully designed, sturdily bound paperback of 128 pages. (Please visit our current issue
and next issue pages to view highlights of our journal.)

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Circulation	19,300
Pass-along readership	58,000

The PARABOLA Magazine Buyer

Parabola attracts a highly educated, affluent, and conscientious readership of book buyers and book lovers of all ages. The PARABOLA Book Review section is not only the favorite feature of many readers, but also exerts a strong influence on their book-buying choices.

As you might expect, this group has a keen interest in mythology, religion, anthropology, history, science, literature, and the arts. But you might be surprised to learn that their other interests range from hiking to art collecting, from organic gardening to music. They are avid travelers as well, taking an average of three trips outside the U.S. in the past four years.

Parabola readers treasure their back issues as a permanent part of their libraries, a source of ideas to re-read, reflect on, and share with their friends. All back issues are kept in print -- about 5,000 units were sold in the past year.

Parabola magazine is an effective and economical means to reach a well-targeted and influential audience. We look forward to including you in our pages.

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Space Advertising Rates

Interior Pages

Black/White
Frequency	1x	2x	3x	4x
Full page	$1075.00	$1015.00	$940.00	$865.00
Half page	$725.00	$675.00	$625.00	$575.00
Quarter page	$415.00	$390.00	$365.00	$335.00

Interior Pages

4-Color
Frequency	1x	2x	3x	4x
Full page	$1160.00	$1095.00	$1015.00	$935.00
Half page	$785.00	$730.00	$675.00	$620.00
Quarter page	$450.00	$420.00	$395.00	$360.00

Covers

4-Color (only)
Frequency	1x	2x	3x	4x
Cover 2 (IFC)	$1685.00	$1560.00	$1405.00	$1250.00
Cover 3 (IBC)	$1535.00	$1420.00	$1295.00	$1160.00
Cover 4 (OBC)	$2100.00	$1965.00	$1809.00	$1650.00
Page One	$1350.00	$1260.00	$1120.00	$1010.00

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Mechanical Requirements

	Inches
Covers/Page One (1/4 in. bleed)	6 3/4 x 10 1/4
Full page (no bleed)	5 x 8
Half page, horizontal	5 x 4
Half page, vertical	2 3/8 x 8
Quarter page, horizontal	5 x 2
Quarter page, vertical	2 3/8 x 4

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Printing Materials

(in order of preference)

• PDF (press optimized)
• EPS (Mac) or Adobe Illustrator 8.0 or earlier (Convert all fonts to outlines.)
• Quark 4-6 for Mac (Include working file, images, Mac screen and printer fonts, and laser proof of ad. Postscript fonts only. Be sure to tell us which version of Quark you are using.)
  
• TIFF or JPEG file -- 300 DPI grayscale or 1200 DPI line-art

No TrueType, Open Type, or PC fonts.

No PageMaker or InDesign files.

Please do not send your ad in color unless it will be running in color, as converting color to grayscale on our end can cause quality issues. Also, please be aware that rasterzed formats such as TIFF and JPEG will not print, as crisply in the magazine as PDF, EPS, or Quark files -- what you see on your screen does not necessarily reflect the output of a high-resolution printing process.

When sending electronic files, whether on disc or via email, include your company or product name in the file name.

We prefer not to receive negatives or camera-ready art. If your only option is one of these formats, please contact us before sending your ad.

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Circulation & Subscription Information

As of September 30, 2009, paid circulation is 19,300 through subscriptions, newsstand, and bookstore sales. Readership is estimated to be approximately 58,000. Distribution in the United States and Canada is handled by a diverse group of distributors, including Ingram Periodicals, OneSource, and SourceInterlink.

Subscriptions: $29.95 for one year in the United States; $39.95 for one year to Canada; $45.95 for one year to other international locations. A single copy is $9.95.

PARABOLA is published four times a year by the Society for the Study of Myth and Tradition, a not-for-profit educational organization.

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Closing Dates

Issue	Reservation Date	Materials Due	Release Date
Spring	December 11, 2009	December 21, 2009	February 1, 2010
Summer	March 19, 2010	March 26, 2010	May 1, 2010
Fall	June 11, 2010	June 25, 2010	August 1, 2010
Winter	September 10, 2010	September 24, 2010	November 1, 2010

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Online Advertising Rates
www. parabola.org

Highlights from PARABOLA 2007 Web analytics:

Average number of visits (per day):	243
Percentage of unique visitors:	75%
Average page views (per visit):	2.83
Average time on site:	2 min. 18 sec.

Pricing

Location "A" (Home Page)
Header Banner (3)	300 wide by 60 tall	$175.00 per month
Location "B" (Home Page)
Bottom Banner (1)	600 wide by 100 tall	$150.00 per month

Acceptable materials: GIF or JPEG 72 DPI
Rotation: Monthly
Deadline: Online advertising materials are due by the 15th of the month preceding the "go live" month.

Newsletter Advertising Rates
Highlights from PARABOLA 2007 newsletter analytics:
Circulation: approx. 8,000
View rates: approx. 3,000

Pricing

Location "A"
Header Banner (1)	500 wide by 100 tall	$100.00 per week
Location "B"
Bottom Banner (1)	500 wide by 100 tall	$75.00 per week

Acceptable materials: GIF or JPEG 72 DPI
Deadline: Newsletter advertising materials are due by the Tuesday of the same week as the e-blast day.

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Terms and Commission

• 15% of gross billing allowed to recognized agencies, provided account is paid within terms. Not applicable to online or newsletter advertising.
• Payment must be made within 30 days of invoice date. A 1 1/2 % service charge per month will be added to overdue accounts after 60 days.
• First time advertisers must pay with insertion.
• No cancellations accepted after closing dates.

Contract Information

• All copy is subject to approval by publisher. Publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, whether or not such advertisement was previously acknowledged, accepted or published.
• Publisher's liability for any error will not exceed 50% of the cost of the space unit.
• Publisher assumes no liability for errors in "key numbers" or other typesetting changes.
• Advertiser or advertising agency assumes full liability for any and all claims, which are a result of advertisements printed.
• If new copy is not furnished by contract advertiser by closing date of any issue, publisher will repeat last inserted advertisement.
• Contracts must be completed within one year from the date of first insertion.

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Contact Information
For sample issues call: 1-212-822-8806.
Email: Erynn Sosinski, Associate Publisher at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
For advertising queries and reservations call: 1-201-656-7220.
Email: Jill Tardiff, Advertising Manager at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

(These e-mail addresses are protected from spam bots; you need JavaScript enabled to view them.)

PARABOLA
20 West 20th Street, 2nd Floor, New York, NY 10011
www.parabola.org

Tel: 1-212-822-8806